Welcome to the temporary home of Synergy Leadership Group, while our new website is being constructed. We were founded in June 2009, by our three managing partners Julie Hatlem, Cheryl Dutton and Ralph Heath. The three of us have worked together for many years and bring together the best of strategy, design and story telling. Learn more about Synergy Leadership Group.
Synergy Leadership Group partners with clients to ignite a passion for their brands. We are currently working with some of the most iconic brands in America to optimize their brand positioning. We seek to elevate the strategic planning, positioning, presentation, leadership and communication of our clients while guaranteeing your satisfaction with all services we perform. We consider our guarantee a given, part of the price you pay to play at the highest level, but we are amazed at how many companies simply don't have the intestinal fortitude to say it. We guarantee your complete satisfaction with our work.
Synergy Leadership Group believes in the endless possibilities of the human spirit to perform at an ever‐higher level. We often work closely with in-house marketing departments to bring our years of experience and outside insights to focus on their brands.
We are located in Suite 902 of the US Bank Building at 201 Main Street in La Crosse, Wisconsin. Examples of our PowerPoint presentations and branding work are shown below.
Brand Strategy
Studies have found that
workers perform at a far higher level when they have a clear understanding and
a sense of purpose for where the organization is going, how they are going to
get there, and what their role is in the journey. Yet few companies make
the time to lead such a strategic branding session.
We have performed over 100 strategic branding sessions for a range of companies that include some of the most iconic brands in America to small non-profits and points in between, and all have benefited greatly from the knowledge gained and renewed sense of purpose and direction. At their conclusion, the reaction to our strategic planning sessions is always the same. The organizations and their leaders agree it was an outstanding investment of their time and money.
We have a proprietary program called BrandLife
that guides our strategic branding sessions to a deliverable that leaves no
doubt about what the organization stands for, how it should present itself to
its customers, and how the organization and its people should start
accomplishing their goals. We guarantee your complete satisfaction with
our unique BrandLife process.
Once you understand the overall strategic plan and direction behind the brand, great things start to happen. Workers "get it" and make better day to day decisions for the brand. Many companies struggle with the process and how to get started. We have written a white paper to help you better understand our Brand process. Download Our White Paper, "Three Phases to Strategically Building a Brand's Personality."
Improving
PowerPoint
We also help companies
communicate more effectively through their use of PowerPoint. We have
worked with sales teams on presentations to outside suppliers and we've
worked one-on-one with executives who present internally or to investor
groups.
Other Services
We consult with companies and individuals on a variety of issues relating to management, thoughtful leadership, and marketing. We work one-on-one with clients to help identify challenges and solve problems calling upon our 30-plus years of business experience across diverse fields. Our philosophy on leadership can be found in the book Celebrating Failure, The Power of Taking Risks, Making Mistakes and Thinking Big by our partner Ralph Heath. You can learn more and order Celebrating Failure elsewhere on this website.
Because of our past leadership positions, we understand better than most that it can sometimes be lonely at the top, making rapid-fire decisions on an hour-by-hour basis. It is often helpful to have another experienced voice to help you look at all sides of an issue in a discreet environment.
If you would like to explore how we might work together, please call, e-mail, or write. We look forward to hearing about your challenges and discussing approaches to achieve the results you seek.
Cheryl Dutton Julie Hatlem Ralph Heath608.785.1506 608.785.1501 608.785.1520
Synergy Leadership Group
201 Main Street, Suite 902
La Crosse, WI 54601 USA












